Dell expansion creates largest customer and technology support centre in Ireland and adds 420 new jobs
“Significant further commitment by Dell to Ireland” – Martin
Minister for Enterprise, Trade and Employment Micheál Martin T.D., today (Friday 26th November 2004) announced that Dell, the world’s number one manufacturer and direct seller of computers, is to expand. As part of this expansion it also plans to consolidate its current operations in Bray / Cherrywood at a new facility in Cherrywood, Loughlinstown, Co. Dublin. The Cabinet has approved IDA Ireland support for this expansion, which will between now and 2007 create 420 new jobs and bring employment at the operations to 1,650 people.
The investment will result in the creation of an EMEA Business Centre and the state-of-the-art facility at Cherrywood will be the largest customer care and technology support centre in Ireland and can accommodate circa 1,950 staff.
Minister Martin said “This is a significant further commitment by Dell to Ireland and involves a substantial deepening of the role the Irish operation will fulfil in Dell’s highly successful European business. It is a major testament to the quality of Ireland’s workforce As such it further highlights Ireland’s ability to support knowledge-intensive, high skill business.”
This investment will further develop the existing operations from a mid-value centre, serving predominantly the UK and Irish markets, to a high value EMEA (European, Middle East and Africa) Business Centre. The facility already includes an EMEA Enterprise Expert Centre and an EMEA Marketing Studio but moving forward it will also include the addition of a number of functions in areas such as sales, orders, IT field services and development, marketing, communications.
Mr. Tim McCarthy, Dell’s General Manager, Ireland said “We in Dell are delighted to be making this further commitment to our Irish operation, which has already played a major role in our success as a global business. The decision was influenced in large part by the continued high performance of our Irish based employees and the quality of the relationship that we enjoy with the Irish Government and its agencies.”
Note to Editors
Dell Inc. (NASDAQ: DELL) is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Company revenue for the past four quarters totalled $47.3 billion. Dell, through its direct business model, designs, manufactures and customises products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at www.dell.ie.
About Dell Ireland
Dell's European manufacturing operation is located in Limerick with a UK and Ireland sales and support centre at Bray and Cherrywood. The company has been established in Ireland since 1990.
Dell’s significant value to the Irish economy, for the year ended January 2004, totalled over ¤200 million, in salaries, purchase of raw material and services and its contribution to the exchequer.
Irish employees provide a range of advanced services including:
- EMEA Applications Solution Centre, Limerick. A "proof of concept" laboratory where corporate customers from across EMEA can simulate complex networked applications on Dell server and storage equipment in advance of purchase.
- EMEA Expert Centre, Cherrywood. This group of multi-lingual system consultants provide high-level Enterprise support for complex data centres, clustered, large storage and rack dense enterprise environments.
- EMEA Marketing. Bray is home to the majority of the centralised EMEA marketing team who are responsible for online development, pricing, product marketing, business analysis and the creation, design and production of EMEA-wide advertising and direct mail campaigns.
- Dell operates the EMEA Focalpoint exhibition centre in Limerick where corporate customers can visit to see the Dell direct model at work, incorporating a detailed factory tour.
ENDS/ETE 1288
Last modified: 26/11/2004
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