Limerick Company Tango Teleco Announces Latin American Launch of its SMS Advertising Solution

Minister McGuinness Leads Enterprise Ireland Trade Mission to Brazil

Limerick Company Tango Telecom, a provider of advanced messaging and real-time charging solutions, today (Tuesday 27^th May 2008) announced the launch of its SMS Advertising platform during the Enterprise Ireland trade mission to Brazil and Mexico this week.

The trade mission is being led by Ireland's Minister for International Trade, John McGuinness, T.D. and Frank Ryan, Chief Executive Officer of Enterprise Ireland. 41 Irish firms are taking part in the mission.

Tango´s iAX SMS Advertising is designed to deliver targeted and relevant SMS advertising to mobile subscribers in a variety of ways such as via peer-to-peer messaging, or inserted in sponsored SMS delivery reports. The solution also provides detailed reporting and tracking for operators and advertisers, as well as advanced opt-in and opt-out functionality for subscribers.